Content Strategy & Editorial Leadership | AI-Optimized Publishing | Automotive & Consumer Media
206.931.6385 | johncoyle206@gmail.com | linkedin.com/in/johncoyle
Summary
Editorial and content strategy leader with 15+ years of experience creating and scaling high-authority digital content for major brands and online communities. While deeply rooted in automotive expertise, I am versatile across industries, with a proven ability to lead teams, develop content strategies, and produce audience-focused storytelling.
Skilled at driving growth through AI- and SEO-optimized content, mentoring talent, and elevating brand voice to deliver measurable business results.
Leadership & Skills
- Editorial & Content Strategy
- AI & SEO Optimization
- Team Leadership & Talent Development
- Budget & Resource Management
- Scalable Editorial Workflows
- Multimedia & Video Production
- Brand Voice, Accuracy & Compliance
Experience
Capital One — Editor & Subject Matter Expert, Auto Learning Center
May 2023 – Present
- Shape and execute automotive content strategy for a consumer-facing financial brand.
- Partner with SEO and AI teams to optimize content for search and generative AI.
- Lead editorial review of new vehicle evaluations, how-to guides, and educational content.
- Improve workflows to support scalable, repeatable content production.
- Support legal compliance by fact-checking and collaborating with in-house counsel.
Gasworks Media — Senior Editor & Content Operations Lead
Sep 2016 – May 2023
- Recruited, mentored, and managed a distributed team of freelance writers, photographers, and videographers.
- Led content operations and platform migrations, achieving 40% traffic gains for key clients.
- Collaborated with SEO, social media, and influencer teams to maximize reach.
- Wrote scripts, scouted locations, and managed production for branded video content.
- Delivered vehicle reviews, event coverage, and photography for flagship properties.
Internet Brands — Editorial Director, Automotive Communities
Jul 2011 – Aug 2016
- Oversaw editorial strategy for 20 high-traffic automotive properties, including CorvetteForum and Ford-Trucks.
- Built and managed a team of three full-time editors and 25 freelancers.
- Managed $150K annual content budget, publishing 150+ pieces weekly.
- Led multiple CMS migrations, improving UX and traffic performance.
- Authored 300+ automotive news articles for Motor Authority and represented the brand at international automotive events.
Hughes Hunter Automotive Marketing — Automotive Content Consultant
Aug 2010 – Jul 2011
- Consulted on IntellaCar, an iOS app for automotive sales education.
- Developed technical content on vehicle safety, performance, and infotainment.
- Tested builds for usability, functionality, and accuracy of vehicle data.